Data and information are power to your business. Use your data to get many of these critical factors.
Who is your customer – and NO, your customer isn’t everybody. You need to focus on a couple of bigger groups. This allows for better marketing and a better chance of finding who you need.
Where are your customers hanging out – whether physically or virtually, you need to be in the places they are. Look for events, Linkedin Groups, think of business/ news pages related to your business.
What makes your customer tick – what do they like, what is their demographic, get personal with current clients to learn a bit and use sources to learn about the people you are “hunting”.
Your bottom line – always know where you are financially and what you can afford. Know your break even and remember to pay you before you call it even.
Your offers – be able to talk about packages and offerings. Physical products – know them inside and out. Service products – benefits, combinations.
Your sales patterns – when are you slow or busy, what times of year does your product make the most sense for a customer.
Your capacity – know what you can manage and how you are going to handle it if there is too much.
Your skill set – know when it is time to hire someone to help you in the areas you aren’t interested in or the best at.
The Information Tamer is a data superhero and can help you on your path to even greater success. Contact her for what should be next.
